hey, carlos.

ILLINOIS ROOTS. CEDAR CITY HOME.

Hey, I’m
Carlos.

Building what’s next.

I build cleaning businesses with my wife, Joanna—and share the lessons, decisions, and real life behind them.

A little about me

Cleaning business owner. Co-founder.
Always learning. Always building.

Carlos and Joanna Soto together at their kitchen island
CARLOS & JOANNAPartners in business. Partners in life.

THE SHORT VERSION.

ChicProClean registered logo — Expect Better

Good people.
Good work.

Good work.
A life around it.

Joanna and I started building ChicProClean in Illinois in 2016. We learned through the work: caring for homes, showing up for clients, and building a team.

Cedar City is home now. Reset Cleaning Co. is our Southern Utah chapter, while ChicProClean continues in Illinois.

These days, my work is in cleaning businesses and the people building them. I’m interested in the decisions behind good work—and in making room for the life around it.

Carlos

A FEW PLACES MY WORK LIVES.

Different chapters.
Same care.

The businesses we’re building.
The lessons we carry forward.

SOUTHERN UTAH

A new place.
A familiar standard.

Our cleaning company here in Cedar City. A new chapter built with the care and attention we’ve brought to the work for a decade.

Meet Reset

NORTHERN ILLINOIS · SINCE 2016

Where it began.
Still going strong.

ChicProClean is where our cleaning-business story started—and where it continues. A decade of clients, teams, and lessons we carry with us.

Meet ChicProClean

OUR NEXT CHAPTER · IN THE MAKING

Behind the clean.
Inside the business.

A project for cleaning business owners. Practical ideas and honest conversations about clients, teams, systems, and the life around the work.

What’s taking shape

The companies have a home, too. Meet ChicVentures

THE CONVERSATION WE’RE BUILDING NEXT.

Let’s talk about
the work behind the work.

Talk Cleaning To Me is where Joanna and I are opening up the conversations behind our businesses—and making room for other owners to share theirs.

What worked. What took a second try. What made the next week better. The website, podcast, and owner community are taking shape.

Have a question or a story? In development. More to share soon.

A CONNECTION. AN IDEA. A SIMPLE HELLO.

Good things start
with “hey.”

Something you’re building? I’d love to hear it.

Say hello